From concept to $100M.
The exact OS we run — not the speech.
Find the #1 bottleneck killing your week. The Bottleneck Quiz scores you on the 6 pillars every contractor business lives or dies on, then hands you the exact next move.
Every contractor business lives or dies on these.
The quiz scores you on all six. You get a letter grade, your worst pillar, and the exact workbook that closes that gap.
Knowing your real numbers weekly, not monthly. Cash, AR, margin. If you can't say last week's gross margin without opening QuickBooks, this pillar is broken.
How much of your life has the business eaten? 80-hour weeks, no Saturdays, phone glued to your hand. Time is the one resource the business can't buy back for you.
Your team's capacity to take 30% more revenue tomorrow without breaking. If you're turning down work because you can't crew it, People is the trap.
Money walking out of operations you can't see. Labor variance, missed supplements, materials over-ordered, change orders not billed. Most operators leak 6–10% of revenue.
Whether the business runs without you. If 30 days off would break things, you don't have a company — you have a high-paying job.
What happens if a bus hits you tomorrow. Sellability, succession, your real exit number. If the business dies with you, Legacy is the pillar nobody's measuring.
Three steps. No strategy call.
Take the 4-min diagnostic
10 questions. You answer them honestly. We score you across the 6 pillars and email you a free written report with a letter grade.
Get your worst pillar + the workbook
The report names your single biggest bottleneck and the $27 workbook that closes that exact gap. Cover · Inputs · Auto-Calc · Output.
Unlock the rest as you scale
Bundle all six workbooks ($127), join the Operator Room ($297/mo), or get the written Business Diagnostic ($5,997). Buy what you need, when you need it.
Wall of truth.
These are real numbers from the Roof King build. Not hype, not "case studies." The unsexy operating reality the workbooks were forged inside.
The full operator workbook bundle.
All six workbooks (Finance, Time, People, Production, Freedom, Legacy). Cover · Inputs · Auto-Calc · Output. Yellow cells you fill in. Embedded charts. Three ranked actions on the way out. Lifetime updates included.
Unlock all 6 for $127 →Six workbooks. Six bottlenecks.
Same plug-and-play Excel + step-by-step PDF Roof King uses internally. Open one, drop your real numbers in, get a number to act on in 30 minutes.
Buy what you need. When you need it.
No contracts. No upsell calls. Start free with the quiz, upgrade only when something specific is broken.
What 90 days inside Scale Lab OS actually looks like.
I'd been running my company for 11 years. I made more money in the 90 days after running through the Operator's Toolkit than I had the prior 18 months — and I worked fewer hours doing it. It's not motivation. It's just the right spreadsheet at the right time.
Things operators actually ask.
Who built this and why should I trust it?
Jared Lane (Roof King — multi-eight-figure roofing company) and Riley (his ops lead) built the framework while running the actual business. The workbooks are the same templates we use internally — finance dashboards, hiring scorecards, leak audits. We're not coaches.
Is the quiz really free? What's the catch?
No catch. The quiz emails you a free letter-grade report with your worst pillar and one recommended next move. If you don't ever buy a workbook or upgrade, you got something useful for $0 and we got your email.
I'm under $1M revenue. Is this for me?
Honestly, not yet. The frameworks are calibrated for $1M–$15M home-services operators. Under $1M, your first lever is almost always sales velocity — not the systems work the workbooks teach. Come back when you've crossed a million.
How is this different from BNI / coaching programs / EOS?
EOS is a framework. We're tools. BNI is a network. We're tools. Coaches sell calls. We sell workbooks. Use whatever else you want alongside this — the workbooks plug in cleanly.
What's the refund policy?
30-day reply-and-refund on every workbook. Hit reply to the email it came with, say "refund," and we issue it. No questions, no exit-interview call.
Do I have to take the quiz to buy a workbook?
No. Workbooks are sold individually at /pricing. The quiz just makes the recommendation specific to you instead of you guessing which pillar is your worst.
4 minutes from now you'll know.
The trap you're in. The grade. The first move. Whether to take it is up to you.
Take the Bottleneck Score →NO CARD · NO UPSELL · JUST YOUR REAL SCORE